Music Reminds Alumni
Of Old
Days
It's no secret that most of us are taken back in our minds to the old days when we hear music that
was popular as we grew up. For reasons this correspondent cannot always explain, those
memories are frequently good ones, even if the music may remind us of times that may have been
difficult, like when our steady date broke up with us or we lost the big game.
Until recently, one had to get out the 45 RPM records to hear the popular music of the mid to late
1950's and early 1960's. But since April, a Memphis radio station has been playing those tunes.
WOTO, Olive Branch/Memphis, is on the FM dial at 95.7. Its format change was rather dramatic
and disheartening for quite a few. Previously the station billed itself as 96X and played
"alternative" rock music. For those who were growing up in the 50's and 60's though, the station
now seems to be a winner. More than one East alumni has said, "I love it!"
A columnist in The Memphis Flyer criticized the station's format change, claiming
Memphis had enough oldies stations. However, that writer seems to have missed the point. While
there are stations playing oldies, or "classic rock," none are reaching back to the time period
covered by WOTO. In fact, it could be said that most of the oldies stations other than
WOTO generally start their playlist in the years at which WOTO stops its music selection. To be
sure, WOTO plays early tunes from The Beatles, and it seems the playlist may be weighted
toward the 60's, but listeners can also hear songs from the mid 1950's.
It is certainly difficult to relate the nature of station's playlist by listing only a few recordings, but
to give a flavor of the station's music, these songs were heard on the station over a few hour
period: Shop Around,
This Magic Moment, Palisades Park, Dream Lover, No Particular Place to Go,
Stay (just a bit longer), Do You Believe in Magic, Twist and Shout (The Beatles version, an older
version is also played), What a Wonderful World, Sugar Shack, Say a Little Prayer for Me, He Don't Love You (Like I Love You), Breaking Up is Hard to Do, Rip
Tide, Keep On Dancing (The Gentrys, a Memphis band!!), and Peggy Sue. Our apologies if we
got any titles wrong, the station didn't have announcers initially and didn't announce song titles or artists, though
they now have added announcing staff, apparently as new staff comes on board.
Unfortunately for the announcers, the music is definitely the key to this station's success and it
seemed better before there were any disk jockeys.
If you were a student at East in the 1950's and/or 1960's, there's a good chance you'll be delighted
by the music the station is playing. A word of caution, WOTO is only a 5,000 watt station, which
means it really isn't very strong. According to FCC maps available to us, the transmission tower is
in southeast Shelby County. If your reception isn't very good, you may need an external antenna
(or to pull the antenna on your car out longer).
You can listen over the Internet!
For those of you who live outside of the Memphis area, or get lousy reception locally, you can
still listen. The station is Webcast over the Internet, and the quality can be better than that of
those old 45's. WOTO's Web site is at